A trend monitoring system for your brand: comparison with competitors on the same scale. The campaign chart follows spending and audience reaction over time. Comments, reviews and publications are analyzed automatically to find what users actually write about.
Brand and competitors are compared on the same scale, so the result is not a feeling but a number. Ads, mentions and audience share are shown side by side. You see where the brand is stronger and where it is losing. The same metrics are available for your own products and for any brand added to the list. Periods can be compared with each other to check whether a change was caused by the campaign or by the season.
The line chart follows the campaign over time: when the budget was spent and how the audience reacted. Every publication that brought a result is visible. Start and pause updates to keep the timeline clean. Several campaigns can be placed on one chart and compared by day, week or month. Peaks in the reaction curve are linked to the publications that caused them.
Publications, reviews and comments are analyzed automatically. You get the questions and complaints that repeat most often. Problems are found before they become a trend of negative opinion. The tone of the message and the topic it belongs to are shown separately, so a negative comment about delivery is not counted as a complaint about the product. Reports can be exported as a table for further work with the texts.