Geo-analytics

Solving the problem of selecting locations for a store, shopping center or restaurant, we have developed a service that allows us to analyze not only passenger flows around given points, but also the behavioral habits of people living nearby. You can move a losing ATM machine, a store branch, or plan a city planning policy.

Data of mobile operators, social networks and geoinformation services are combined

Data is combined with bank transactions and checks to analyze purchasing activity

Our algorithm automatically builds a ranking of places by many parameters at once

Direct identification

Based on the parameters of movement, we can separate permanent residence from work, our own housing from rented, newcomers from indigenous people, as well as various types of transport. Inside the product, an OTS calculation model is available, which was created in cooperation with the largest operators of outdoor advertising and advertising on transport. The model is built on the routes people take between home and work. Places where a person appears only occasionally are separated from places visited daily. Points of the map are scored, and the score can be compared between periods.

Offline behavior

The combined information received from banks and mobile operators allows solving the «‎offline-to-online»‎ problem. Using our web analytics pixel, we can track shoppers from the first ad touch to the actual purchase in the store. The payment data is transferred in aggregated form and is not tied to a named person. The chain of the path is shown from the advertisement to the moment of the purchase. The same chain is available for reverse analysis, from the purchase to the advertisement that brought the buyer.

Audience metrics

Around every point the same extended audience metrics are available as in web analytics. Political preferences, family composition, income and activity level are shown. The population density map helps to assess places with the highest traffic. Any metric can be compared with the average for the city or the region. Details open right on the map, without going to another section.

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