Custom research is used when the question is unique and the answer must be exact. You describe the task and we build the sample, calculate the metrics and give the conclusion. The result is a dashboard and a document ready for a decision.
Sources range from social media and purchase data to open registers and partner sites. You choose which ones to use for the task. We leave only unique posts, residents or users that match your criteria. Duplicates and bots are removed, so the sample does not contain the same person twice. The list of sources and the size of the data available in each of them are shown before the research starts.
You state the question and choose the metrics that go into the result. Demography, activity, finance, consumer model, personality and politics are available. You can also offer your own analysis algorithm. The cost depends on the question, the sources and the size of the audience, and it is calculated before the work begins. If the task is not feasible with open data, this is reported at the same stage.
The study is delivered as a dashboard and a document you can share. You can verify the result on part of the sample before the full data is opened. The data is stored and processed in an impersonal form. Each metric in the document is accompanied by the method it was calculated with. The final report can be exported in the format your team already works with.
The price is counted per record: from 0.003 USD per record, multiplied by the cost of the chosen sources and metrics, with a volume discount of up to −50%. Examples: 10 000 records — from 30 USD; 100 000 records — from 290 USD; 1 000 000 records — from 1 500 USD, and with all sources and metrics about 17 300 USD. The exact price is shown in the task form before you confirm the order.