A database of opinion leaders across countries and categories with audience and engagement metrics. Dashboards track the selected leaders and how their influence changes. The service compares what is published now with what was in demand before.
One table lists opinion leaders by country and category. Audience size and engagement are shown for each of them, so the list is not a rating but a measurement. The sample can be filtered and sorted by any parameter. A personal selection of leaders can be saved and compared between periods. Rows with similar profiles can be grouped, which makes the table easier to read.
The dashboard follows the selected leaders and how their influence changes. You see growth, decline and shifts between countries. Alerts tell you when a leader is losing or gaining positions. The numbers are updated continuously, so the state of the list is always current. Any leader can be removed from the selection without losing the history of its metrics.
The service compares what is published now with what was in demand before. You see which sounds and topics are starting to trend and which are only about to. That is the moment when a trend can still be used. The signal is built from mentions, reaction and the rate of new publications, not from ratings. A topic that is about to peak is marked before the growth becomes visible in the numbers.