For large chain stores, we offer modeling of consumer behavior for more efficient
offers related products, as well as to clearly represent the interests of consumers.
User behavior model is based on the data provided by the client from CRM. According to these data
profiles are searched in open sources, information about each user is collected, and their
interests, lifestyle, political views, etc.
The constructed model of behavior allows the client to better determine which related products to show to which
target groups, on which platforms to place ads to attract new consumers, and also find out
the attitude of the consumer to the brand, to track consumers who switched to competitors, to understand what causes
negative.