We offer profile scoring based on the company's business area to create a more complete picture of
potential client and subsequent effective work with him.
To build a scoring, we use a large number of metrics, for example, gender, age, marital status,
presence / absence of work, etc. Based on the received data, we build a user portrait, which consists of
parameters such as ability to pay, love of extreme sports, attitude towards property,
attitude to work, tendency to conflicts, etc.
With this information, our clients can draw conclusions as to how likely it is that a person will not become on time
pay off a loan or look for extreme entertainment on vacation.
In addition to quantitative indicators, we also identify the interests of the user. Unlike many other companies,
we determine the interests of the user not according to the list of the top 10 groups to which he is subscribed in open sources,
but on the likes that he puts on various content.