Collection and processing of open data
Back in 2010, before the BigDates era, we realized that everyone knows how to collect data, but far from everything can process it and turn it into conclusions. At the moment, our software collects data from the open Internet in real time with a delay of no more than 5 minutes.
Our algorithms collect and systematize visual and behavioral attributes. Psychologists teach models to define decision-making criteria and motivators for each social type. All this forms the rules for creating creativity, searching for a new target audience and proper communication with it.
Advanced Web Analytics
Existing web analytics systems contain mainly quantitative metrics, but there is not enough quality data in them.
We suggest using modern methods of analyzing digital footprints in order to gain wider knowledge about visitors to your web resources.
Data collection of visitors of the selected area based on their checks, photos and applications that use access to the location of users. Analysis of the density of visitors and the distribution of human traffic in the selected area, finding places that users like and dislike.
Analysis of demographic data of visitors to the selected area. Distribution of visitors by age and gender. Highlighting the core audience. Search for opinion leaders based on current audience data. Determine whether the current audience is targeted.
Media meter for outdoor advertising
We find for each person the maximum number of geo-marks and, knowing the time, we calculate his route and movements. Combine this with GPS data for public transport (for advertising on transport), weather and the environment. We use additional identification methods to track a person’s path to the site (our pixel) or to an offline point of sale (camera with visitor recognition).